Benjamin Franklin Effect

After doing someone a favour, we may sometimes develop a more favourable attitude toward them.

Helping someone can create psychological pressure to interpret the action consistently: 'I helped this person, so perhaps I like or value them.' Cooperation can also create familiarity and positive interaction.

• A colleague becomes friendlier after lending you a useful book.
• Asking someone for small advice creates a cooperative conversation.
• Two neighbours feel closer after one helps the other with a simple task.
• A former rival becomes warmer after voluntarily contributing to a shared project.

• Keep requests small and appropriate.
• Make participation voluntary.
• Thank the person sincerely.
• Return help when possible.